This is How to Build A Multimillion CBD Wellness & Beauty Brand

Unlocking Nature’s Secret: Exclusive Interview with the Visionary Founder of Mighty Green, The CBD Wellness and Beauty Brand Revolutionizing Skincare

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Welcome to the Fire Fortuna blog, where our philosophy is crystal clear:

  • Start a side hustle, 
  • Transform it into a substantial business,
  • Make a million dollars. 

Each week, we bring you face-to-face with founders and visionaries who’ve successfully charted this path. Today, we delve into the fascinating journey of Claudia Le Feuvre, the co-founder of Mighty Green, a UK-based wellness and beauty brand leveraging the power of CBD.

Founded in 2019, Mighty Green is the brainchild of Claudia Le Feuvre. With a background in nutrition, Claudia discovered the potent healing properties of CBD and felt compelled to share this with the world! Her team of passionate professionals, ranging from healthcare experts to a facialist, brings an impressive array of skills to the table, enriching Mighty Green’s offerings. With her deep-rooted belief that health is wealth, Claudia aims for her brand to touch lives in the most profound ways.

Claudia also has a compelling vision to make CBD widely accessible, demystifying its properties through a collection of educational books. In a candid chat with The Leaf Desk, Claudia shared her motivation behind starting Mighty Green. She found a marketplace inundated with discrepancies and low standards and sought to infuse it with much-needed credibility. Her mission is to source high-quality CBD products, fostering a brand that resonates with trust among consumers.

Mighty Green stands out in the market with its broad-spectrum CBD products that harness nature’s finest ingredients, all backed by certified lab reports. The product line extends from anti-ageing face creams to a variety of balms and CBD oils, offering consumers a gamut of choices. What gives Mighty Green an edge is its unique fusion of industry knowledge, clinical experience, and technical expertise, translating into a brand that’s truly one-of-a-kind.

We are so excited to sit down with the founder behind this forward-thinking wellness brand: Claudia Le Feuvre, 

Welcome to the FireFortuna blog! Tell us a little bit about yourself!

Hi, I’m Claudia, a nutritionist with over 16 years of clinical experience. I lecture at the British College of Nutrition and the Nutritional Healing Foundation. I discovered CBD while working with clients with fibromyalgia and realised how life changing it can be. I initially set up Mighty Green to help my clients and am on a mission to create the highest quality CBD products combined with active ingredients that really work.

Mighty Green recently won The Natural and Organic Awards 2022 as well as The Cannavist Best Body Care Awards 2022! Congratulations! It would be great to hear the story behind this!


Thanks! We were especially thrilled to win the Best New Body Care Award at the Natural and Organic Awards because it’s such a huge category. We were up against skin lotions, bath products, tanning products, and more. We were so grateful to the public who voted for our Muscle Balm to make it into the finalists. A panel of judges then chose the Muscle Balm as the category winner.

What advice would you give to entrepreneurs about building their own brand?


Take time to truly understand who your target audience is. We launched thinking millennials would be our largest demographic but actually it’s women in their 40s and 50s.

What’s advice you could offer entrepreneurs on marketing their brand on a tight budget?


Even with a limited budget, by being strategic and resourceful you can effectively promote your brand and attract new customers. We are still a small brand and have found the following helpful:


– Focus on your email database and work hard to keep existing customers engaged with your brand
– Seek out collaborations with like-minded brands and influencers. Go to trade and customer shows, industry events and join online forums.

Mighty Green are stocked with huge retailers including QVC! What advice would you give to small businesses’ on getting their products stocked with large retailers? 


I would say pursue every opportunity. Try to register with distributors, contact retailers directly, and ask advice from people who have managed to get listed. Compliance is rigorous so make sure you are building a really solid foundation with your products or service, with all the correct certifications and best practices etc as you go along.

Please do feel free to share any other exciting updates with Mighty Green!
Do keep an eye out for new products coming very soon – I can’t say more than that but we have big plans!

If Claudia’s success has whetted your appetite, let’s dive into how you can build your very own CBD wellness brand.

Building a Successful CBD Beauty and Wellness Brand

Creating a successful CBD beauty and wellness brand has become a lucrative business venture in recent years, thanks to the rise in consumer awareness about the benefits of CBD. In this comprehensive guide, we’ll delve into the details on how to build a CBD beauty and wellness brand, highlighting the key steps and strategies involved. 

Understand the CBD Market

The first step in your journey to build a CBD beauty and wellness brand is gaining a thorough understanding of the CBD market. This involves researching the current trends, legalities, and consumer behaviors in the CBD industry. Being informed about the market landscape helps to anticipate needs and cater to them effectively, laying the foundation for your brand’s growth. 

Define Your Unique Value Proposition

Standing out in the competitive CBD market requires a unique value proposition. Whether it’s a specific skin concern your CBD beauty products address or a unique wellness benefit your CBD products provide, identifying what makes your brand unique is essential. This understanding will shape your product development, branding, and marketing strategy, making your path to build a beauty brand more targeted and effective.

Product Development and Quality Control

Product development is a crucial aspect when learning how to build a beauty brand. Collaborate with professionals such as chemists, herbalists, or lab technicians to create a product that aligns with your brand’s values and caters to your consumers’ needs. Remember, in the CBD industry, quality reigns supreme. Sourcing high-quality, broad or full-spectrum CBD from reliable and certified suppliers ensures that your products deliver the promised benefits and win customer trust.

Craft a Strong Brand Identity

The next step in building a CBD beauty and wellness brand is crafting a compelling brand identity. This includes your brand’s name, logo, colour scheme, and overall aesthetic. But more than just visuals, your brand identity should also convey your brand’s ethos, values, and story. This will resonate more deeply with your target customers and help you build a loyal customer base.

Build a Comprehensive Marketing Strategy

Next up, to ensure the successful launch and growth of your CBD beauty and wellness brand, you’ll need a comprehensive marketing strategy. This could include SEO optimization, content marketing, social media marketing, influencer collaborations, and more. Remember, educating your customers about the benefits of CBD and how your products can help them is crucial in this industry. 

The journey to build a CBD beauty and wellness brand may be challenging, but with thorough research, strategic planning, and an unwavering commitment to quality, your brand can carve its unique space in the booming CBD industry.

Regulatory Compliance and Lab Testing

It is vital to understand that the CBD industry is heavily regulated. For your CBD beauty and wellness brand to succeed, you must ensure compliance with all local, state, and federal regulations. This includes accurately labeling your products with the appropriate disclaimers and ensuring that your products contain legal levels of THC. 

Furthermore, it’s essential to conduct third-party lab testing on your products. This will verify the purity and potency of the CBD you’re using, and the absence of any harmful contaminants. Transparency is key in this industry. By making lab reports readily available to your customers, you can increase trust in your brand.

Develop an E-commerce Platform

E-commerce is a powerful tool for businesses today, and your CBD beauty and wellness brand should be no different. Building an attractive, user-friendly website where customers can learn more about your products, read reviews, and make purchases is a crucial step. 

Ensure your site is optimized for SEO, using keywords related to ‘how to build a CBD beauty and wellness brand,’ ‘how to build a beauty brand,’ ‘CBD skincare,’ and more, to increase your site’s visibility in search engine results. 

Provide Excellent Customer Service

To build a successful beauty brand, remember that your relationship with your customers doesn’t end once they’ve made a purchase. Offering excellent customer service, responding promptly to queries and complaints, and engaging with your customers through social media and email newsletters are ways to build and maintain strong customer relationships. 

Continuous Education and Innovation

The world of CBD is constantly evolving, with new research and products emerging frequently. Stay up-to-date with the latest CBD research and adjust your products accordingly. Constantly innovating and improving your product line based on customer feedback and new research can help keep your brand relevant and competitive.

Incorporating Sustainability

In today’s conscientious market, many consumers are looking for brands that not only deliver quality products but also care about their environmental impact. As you continue to build your CBD beauty and wellness brand, consider how you can incorporate sustainable practices into your business. This might involve using organic hemp, choosing sustainable packaging, or offsetting your carbon footprint. By promoting your commitment to sustainability, you can attract a wider customer base and position your brand as an industry leader in ethical practices.

Building Partnerships

Collaborations and partnerships can play a vital role in the growth of your brand. Consider partnering with non-competitive brands that share your target audience to leverage cross-promotion. You could also explore opportunities to work with influencers, bloggers, or industry experts to boost your brand’s visibility and credibility. Remember, a well-chosen partnership can bring mutual benefits and open your brand up to a whole new audience.

Consistent Branding Across All Platforms

One of the crucial aspects of how to build a beauty brand is consistency. Your brand’s identity should be consistently communicated across all platforms, whether it’s your website, social media profiles, product packaging, or marketing materials. Consistent branding helps increase brand recognition, build trust, and ensure your brand leaves a lasting impression on your customers.

Educate Your Audience

One of the challenges in the CBD industry is that potential customers often have misconceptions or lack understanding about CBD and its benefits. As a CBD beauty and wellness brand, part of your role is to educate your audience. This could involve creating informative blog posts, infographics, or videos about the benefits of CBD, the quality of your ingredients, and how to use your products. Education not only empowers your customers but also positions your brand as an authoritative and trustworthy source in the CBD industry.

Encourage User Reviews and Testimonials

Lastly, positive reviews and testimonials are incredibly powerful in attracting new customers. Encourage your satisfied customers to leave reviews on your website or share their experiences on social media. You could even create a referral program that offers discounts or rewards to customers who refer their friends. User reviews and testimonials build social proof, helping to break down barriers and convert potential customers.

In conclusion, building a successful CBD beauty and wellness brand is a multifaceted process that involves more than just selling products. It requires a deep understanding of the market, a commitment to quality and education, and a focus on building strong relationships with your customers. By keeping these key elements in mind, you can navigate the path of how to build a beauty brand, establishing a CBD brand that truly stands out in the competitive market.

In conclusion, building a successful CBD beauty and wellness brand is an intricate process that requires a deep understanding of the market, careful product development, stringent regulatory compliance, and a compelling brand identity. In our journey, we also emphasized the importance of developing a robust marketing strategy, incorporating sustainable practices, fostering strategic partnerships, and maintaining consistency across all platforms. Further, we stressed the significance of educating your audience about the benefits of CBD and encouraging user reviews and testimonials. 

With these steps, your brand can navigate the complexities of the industry, cater effectively to your target audience, and ultimately create a distinctive space in the competitive CBD market. The path may be challenging, but with persistence and strategic planning, your CBD beauty and wellness brand can become a trailblazer in this dynamic industry, delivering value and contributing to overall consumer wellbeing. 

So, are you ready to embark on this exciting entrepreneurial journey to build a CBD beauty and wellness brand? Remember, every step you take brings you closer to creating a brand that stands for quality, transparency, and the power of nature’s bounty harnessed through CBD.

Building a CBD beauty and wellness brand involves navigating through various challenges, but with a clear vision and effective strategies, your brand can make a significant impact in the thriving CBD market. By focusing on quality, compliance, customer service, and continuous education, you can successfully establish your unique brand in this dynamic industry.

I hope you’ve enjoyed this deepdive. Questions or comments? Hit me up below, I read and reply to every single one of them.

See you soon folks xx

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