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š Free Prize Inside: The Genius of Incentive Marketing š
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Oct 7, 2023
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In this vlog, I spill the beans on how I've been enjoying a free double shot cappuccino from Waitrose a few times a week! š It's true, Waitrose offers a delightful free coffee when you make a purchase. But why do they, and many other brands, adopt such strategies?
Dive in as I break down the magic of Seth Godin's "Free Prize Inside" concept and how it's not just about the gift, but the unexpected delights that captivate customers and build brand loyalty.
š Highlights:
Waitrose's brilliant strategy to enhance customer experience.
A walk down memory lane: When I owned "It Really Works Vitamins," offering a free 14-day sample (with just a nominal shipping fee) wasn't just a promotion, but a statement of confidence in the product and a tool for engagement.
Exploring other iconic "Free Prize Inside" examples in various industries.
The power of a surprise bonus can be transformative for businesses, creating memorable experiences and forging stronger customer relationships. Join me as I discuss, dissect, and appreciate the beauty of these marketing gems!
š¬ Your turn: Have you ever been delighted by a 'Free Prize Inside' from a brand? Drop your experiences in the comments!
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